Top 7 content marketing trends predicted for 2016
According to Forbes, 2016 is predicted to focus on more advanced algorithms and aggregated content than years prior (1). The top trends include advanced algorithms focusing on long-form content, the...
View ArticleGeneral advertising spending to increase in 2016
According to research conducted by PricewaterhouseCoopers, over one quarter of CEOs surveyed said they will focus their budgets on advertising over the course of this year (1). Of these individuals,...
View ArticleWhat to look for in a B2B marketing agency
A B2B marketing agency can prove to be a valuable asset for B2B organizations. These types of marketing agencies can provide unique marketing services and opportunities for brands looking to expand...
View ArticleHow online advertising has changed in 2016
Online advertising and inbound marketing have experienced numerous changes throughout 2016. With Google's major algorithmic changes and the deletion of side column advertisements, to name just two,...
View ArticleThree Trends on the Horizon for Paid Search Advertising
Search engine results pages (SERPs) have undergone significant changes lately. Google eliminated right-rail ads and has featured more prominent placement of shopping ad units. Search Engine Land says...
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Bing Ads adds a Keyword Planner for Select Countries
If your company uses Bing Ads and you have branches or headquarters in Canada, Australia or the United Kingdom, you now have access to Bing’s Keyword Planner tool. Included with this is an additional...
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Wearable Devices Will Be the New Marketing Channel
Wearable mobile devices are an up-and-coming product. Worldwide shipments of wearable devices are expected to reach 102 million units by the end of 2016, representing 29.0% growth over 2015. According...
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Google AdWords can be Customized to a Device
Google AdWords has added “if” functions to their AdWords feature. This is a global rollout and can be used by advertisers to customize their messages depending on what type of device is being used or...
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AdWords 2017 Roadmap
Pay-per-click advertising on Google, also known as AdWords, has dominated the online advertising market for years. The search engine is the most widely used PPC advertising platform in the world for...
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Purpose-Driven Digital Advertising
Consumers of B2B digital marketing are inundated with thousands of ad messages on a daily basis. This means that your marketing is fighting for the attention of people whose focus is being pulled in...
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